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For those of us without a background in marketing, promoting our business can be an overwhelming burden. But business storytelling is a really powerful marketing technique, and it’s easy. What’s even more exciting about it is it’s fun, because it only requires us to be ourselves!
I’m going to share what business storytelling is, and how you can do it using photos.
Before we we do… one thing I can’t emphasise enough is when sharing photos for your business, they need to be good. The quality of your photos will influence how people view the quality of your products, even without ever having seen your product! An entry level DSLR used in manual mode will do the job.
Business storytelling is about using photos that tell the story of your business and yourself. In doing so, you can establish an authentic and meaningful connection with your audience. If you do this well, it has a powerful ripple effect, with the potential to:
In other words… all.the.things.
You can use any social media platform to do it. But regarldess of where you’re posting, you really need to be on Instagram as well.
Sharing headshots of ourselves and beautiful photos of our products is fantastic, and relevant. But they they’re not enough on their own to tell your story and build a meaningful relationship.
All stories have a beginning, a middle, and an ending. Keep this in mind when deciding what to photograph and it will help you when you’re stuck for ideas.
With my boudoir photography, client images only showcase the final product.
By sharing photos of related aspects including the location, they tell the story of my sessions, from beginning to end and everything in between. Small details such as:
They help prospective clients who are considering booking a session to visualise themselves as my client having a session of their own. It also takes some of the mystery out of the session.
By sharing photos of all aspects of her products from seed to sewn (remember – a beginning, middle and an ending), she gives her audience the complete picture of her business:
Take a variety of different of shots – the sweet details, wide context shots, action shots, colours and textures, the emotion and excitement behind your business and product.
It’s essential to share ourselves when trying to engage our audience. Not just our business selves, but our personal selves. We can show our personality by giving a peek into our lives. Sharing photos of the people and pets that you love, your favourite belongings, your days off, your holidays, your successes and foibles. Show you’re a human being, not just a faceless business. Chat about your values, your interests, your hobbies, your loves and your loathes.
Katie also shares enough snippets of her life to give us a feel for Katie the Person not just Katie the Creator of Awesomely Fine Clothing. Through her quirky and casual sharing, she makes me want to have a wine with her, then buy one of her dresses! She makes me want to engage. Aha. See?
Business storytelling is one of the most fun and easy things you can do to successfully market your business. The days of presenting only a professional business face to be taken seriously are long gone! It’s all about just being yourself and letting your audience get to know you.
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