Whether it’s Pre-School, Pre-K, Childcare or Nursery… just like ‘big-school’ they have special photos days when you send your kids in their cutest outfits, attempt to style their hair neater than usual, and hope for the best that they stay clean and tidy for when the photographer arrives!
When we think back to our own experiences of school ‘Photo Day’, we probably remember the formal backgrounds, and stuffy lights… but NOW, well… just like many things, this genre of photography has taken on a whole new life!
We’re talking candid, adorable photos of our kids at play, with natural smiles and lots of fun and colour. And for us as photographers this is a growing niche and potential area that we can specialise in to earn an income from our skills.
Me personally, I love kinder photography!
I turn up, play, shoot, laugh a lot, hand the card over to my employer at the end of the day, and go home. Done. And for those of us who work with portrait clients in our own businesses, you know how delicious that sounds!
What’s more, now and again a small person attaches him or herself to me because somehow in the space of a few hours I make an impression.
And when that happens, I smile like this…
I didn’t go chasing this job, in fact it wasn’t on my radar at all. My only involvement previously was my own kids having pre-school photos taken by someone else. Beyond that, the occupation was a mystery to me. So I only came to it when I fell into it. Well, technically I was dragged…
This one time, a friend offered me a job shooting for her kinder photography business.
She talked about capturing a gallery of 25 images of each child in, oh about 15 minutes-ish. 25 keepers!
Me: “Are you crazy? That sounds like a nightmare… you couldn’t pay me enough to do that… I’m not good enough… I could never pull that off…” etc etc. Paraphrasing, but that was the essence of my response.
My friend: “Ha! You can do it. I have these dates and these locations, pick one”.
She had known me a long time, and she already knew I’ll say no to anything if I’m not 100% sure I’ll be super awesome on my first day. I like to be super awesome at everything I do, straight away. I feel nervous with anything less. Doesn’t everyone?
But I decided to trust her and ignore my little voice of anxiety, and gave it a crack. I’m in my third year now, and I love it.
Belinda Pawlik was the friend in question, and Kinder Photos is her baby. It’s a Melbourne based business providing photos to kinders (pre-school) and early childhood education centres, and its just entered its fifth year of shooting. I asked her if she’d collaborate on this post and she jumped at the chance to promote this occupation to skilled photographers who love working with kids.
Grab yourself a nut free beverage, and settle in…
As a pre-school photographer you won’t have time have time to change lenses, so I don’t recommend working with primes.
For every child you need to capture images at play both wide and close up, and portrait head shots, which obviously will require different focal lengths. Additionally you need to get around 25 keepers in a short period of time so you don’t want to waste any time changing lenses! For those reasons a 24-70mm zoom or similar focal range to get that variety of shots is perfect. Kit lenses aren’t suitable because of the limitations with aperture.
I know what you’re probably thinking!
Natural light will always be my preference too, but sometimes we need to work in quite dark rooms, especially in winter.
So at those times, a speedlight and the skills to use it is essential!
#Photo Tip – Using your Speedlight
Learn to use it in manual mode, as ETTL is too unreliable for shooting as fill light.
Bounce your flash for indoor shots, and use it as fill flash for outdoor shots, in both instances around 1/32 strength.
Use good quality rechargeable batteries. I’m not a battery snob normally… in fact I loathe spending money on brand name batteries. But when it comes to my speedlight, it makes a huge difference to the recycle time and that’s massively important in pre-school photography.
Have two sets of rechargeable batteries – always one set in the speedlight, and one set in your camera bag, fully charged and ready to go.
I supply my photographers with cards at the start of the day, and they hand them back at the end of the day.
But if you work for someone who doesn’t supply your cards, I suggest having at least 64gb of cards for the one day – yes the one day!
I never worked with a camera strap until I started pre-school photography.
In family photography, I would put my camera down when I needed to be hands free. You don’t want to do that when there’s potentially 50 children running around!
Also, you’re shooting for 4-5 hours straight, minimum. Your hands will get sore, they need a break from holding the camera when you’re not shooting.
So with that in mind, invest in a good, strong and comfortable strap.
In any other child photography session you would have plenty of time to get the photos you need. You also get to control the light and background when you schedule the time and choose the location.
But you don’t have these luxuries in pre-school photography! Pam once described this genre as “a baptism of fire” in that regard, but you can nail it as long as you have these fundamental skills firmly under your belt.
Knowing your camera and settings is super important as you can be photographing a child in gorgeous soft light, and then have them move to another activity in full sun, requiring you to very quickly adjust your settings for good exposure.
You need to know your camera and the exposure triangle inside out so that you can do it without giving it much thought.
Related: What is the Exposure Triangle
#Photo Tip – What Settings are Best?
I shoot on AI Servo (Canon), high speed continuous burst mode at a shutter speed of minimum 1/800 when I’m catching kids coming down the slide, swinging, riding or running towards me.
When they’re not moving at high speed, I switch back to one shot focus and and normal burst mode because I find one shot focus more reliable.
I like each child to have a gallery containing images of 3-4 outdoor type activities (think slide, climbing frame, bike, car, etc) and at least one creative or indoor type activity (think drawing, puzzles, painting, etc).
As the photographer you can decide which activities you photograph based on the light, background environment, and the child’s natural interests.
But you need to be able to scan a yard and room and find some sweet spots of light to help you formulate a loose shooting plan in your head.
#Photo Tip – Move activities into soft light
Often educators will set up indoor type activities (think drawing, painting, puzzles) outdoors. If it’s in full sun, ask if you can move it to a shady and/or more attractive area. I always make it clear I’ll do the work required, and I’ve never had an Educator say no. I’ll also instigate moving an indoor activity outdoors if the room is so dark that evening using a speedlight will compromise quality.
Rocking horses, lightweight climbing frames and other similar small equipment can all be moved to soft light. Amen to that!!
Cars, bikes and scooters are the best for drawing kids easily into soft light.
Some yards have no open shade at all and we’re often shooting in full sun.
So knowing how to position yourself around an activity to optimise the light and avoid hard light shadows on the children is essential.
#Photo Tip – How to Shoot in Full Sun
When you’re photographing families or photography clients, you can control the time and the location. But in pre-school photography this isn’t an option which means we’re frequently shooting in full sun. But once I started shooting in this style I learned ways around it.
I’ve become an expert in finding pockets of open shade in an open yard at midday on a clear day!
Ok this is portraits 101, but always make sure the sun is behind them so they’re not squinting. If this blows out your background, try to do it in areas where there are trees or gardens behind them to avoid dreaded clipped highlights if possible.
As you can’t control the location or the sun, you can’t be rigid about the kind of activities you’re going to shoot. I avoid slide (or slippery dip) photos in full sun because the reflected colour is horrendous. If I’m lucky the sun might dip behind clouds but otherwise I won’t do them.
Experiment until you can make the best of the light you have, eg. shoot down on children looking up at you from an activity.
Attention to detail is so important, as it saves a lot of time in editing. Things to look out for are:
A quick scan of the area and the child each time will save you (or the editor!) a lot of angst… there’s nothing worse than taking a bunch of great shots then realising your child has texta graffiti on their forehead!
You might think “how would I miss that?”. But when you’re working super fast, you’d be surprised what you don’t see!
Also, many centres have fabulous mural walls… make the most of them!
# Photo Tip – Composition Ideas
Just as on location family photography differs from studio portraits in that you don’t need to replicate a seamless backdrop… pre-school photography differs from on location photography in that you don’t need to ensure a completely clutter free background.
These are pre-school photos and parents want see their children photographed in context. They should be able to look back on those shots in 20 years and know immediately that was Fred at pre-school.
But it does need to be attractive, relevant and not too busy.
Play equipment in the background = good. Wheelie bins, the carpark, a nappy changing station – yeah but nah. I also make sure there are no other children or educators in the immediate background. That last one can be tricky! It takes a combination of adjusting your position to frame out other children, or asking them if they can move for a second. If I get a child that is consistently photo bombing another child’s shot, I’ll tell them I need an assistant and to come stand beside me. Works every time.
Along with a love of working with the under 5 set, an ability to engage them is number one!
Checking your ego at the door is a good idea… when a 3 year old doesn’t find your best joke funny, he will tell you and it can be crushing!
Being a goofball is a great skill to have, but it’s not essential.
A few great tricks up your sleeve that work to get kids smiling or laughing is all you need, and coupled with the ability to shoot fast, you’ll nail it.
#Photo Tip – Ideas for Engaging Kids
Engaging kids quickly is the big kahuna of kinder photography, and my biggest learning curve so far… I’m still learning what works and what doesn’t!
If you’re already a family photographer, you have tools at your disposal that help win the child’s trust… time (at least an hour); prior knowledge of what the child is into; and lastly a buffer provided by parents – you’re a stranger, and the parents interactions with you tell their child without words that you’re someone they can trust.
But pre-school photography is a whole different beast, and we have none of those benefits to get us off on the front foot. We have a very small window of time to win their trust, learn something about them, and help them relax so you can draw out authentic smiles.
So you need some tricks up your sleeve, and you also need to remember all kids are different. What works for one in a heartbeat, can be an epic fail with another.
So it’s essential to be naturally intuitive… to figure out quickly whether you have a shy child or an extrovert. Try these:
Softly softly, that’s how to do it.
Time is a huge priority in kinder photography, but better to allow the extra time a shy child needs to trust you, than to go in guns blazing, expecting them to respond in the same way as Mr Confident, and end up getting nothing:
It’s time consuming but you’ll make your time back with the extroverted kids because you can work a lot faster and they thrive on the energy.
I highly recommend working with 2 or more kids as it offers loads of benefits:
How many I choose to work with at once isn’t random, it’s dictated by their ages:
I run a professional business in Australia and in my state (Victoria) there are a few legal obligations before you can work for Pre-Schools:
In Victoria the permit is a Working With Children Check (WWCC). You can obtain an application form from an Australia Post outlet, and processing can take up to 12 weeks so allow plenty of time. Checking your state/country’s needs in this regard is the best idea.
Once again check what’s required where you live, but in Victoria all centres require that both myself and my photographers have Public Liability Insurance. My photographers work for me as contractors, so my own PL insurance does not cover them.
Here’s a little insight into what you can expect when photographing a centre with me.
So that you can move from room to room seamlessly throughout each day, it’s important you know the layout of the centre. It also helps to know who the room leaders are!
Your first day will start with a quick tour of the centre so I can show you each room and introduce you to the educators. We’ll try to identify some sweet spots for light, and probably check out each room’s outdoor area too.
Each morning I’ll give you a list of children I need you to photograph, and what room they come from.
The number one goal is ensuring we capture each child on the list. But we can’t simply work through the list from top to bottom, as we need to work around their sleeps and meals. So prioritising children and rooms based on their different routines is essential.
I’ll ask the educators to identify each child on our list for that day, and I’ll also clarify their routine so that we can prioritise children and rooms.
Most centres virtually shut down in the afternoon. By that I mean rooms are either sleeping, eating, having quiet time, or children are simply getting tired and not conducive to being photographed.
For that reason, at most centres we start early and finish by around 1-2pm, giving us a window of only 4-5 hours to capture the names on our list. This is why prioritising at the start of the day is so important.
I like to work quite loosely, and photograph children ‘on the fly’. This means I might work with more than one child at a time, and I’ll go back and forth between children, capturing their gallery here and there.
However I have photographers who prefer to shoot more methodically, by working with the same child or children until they have their complete gallery.
I’m happy with either method, as long as you created a complete gallery at the end of the week it doesn’t matter how you get there!
When I get back to the office, I need to rename each image using the child’s name. This means I need my photographers to identify the children throughout the day in a way that helps me match names with photos. Each pre-school photography business will have their own way of doing it.
I ask my photographers to write the child’s name on a piece of paper, ask them to hold it front of them and take their first shot. As a bonus, with older kids this is a great icebreaker as you write their name down, show them and ask them what it says. They love seeing their name written down and are very proud when they show they can read it!
Sometimes they wear hats with their name on them, and that’s a great way to ID too… just take that first shot with their hat on!
Oh and that reminds me… hats off for photos!
Be kind to yourself when you’re starting out!
It takes a bit of time to be able to work at speed and still deliver the beautiful images you’re used to producing in circumstances where you have the luxury of time or already know the child. It can also take time to find the tricks that work to engage kids quickly.
But as time goes on, it will happen, and your confidence will grow with it.
I factor this into account when I’m trialling a new photographer. Whilst I need you to have advanced technical and light skills, I don’t expect you to be as fast as me or anyone else who has experience in pre-school photography.
The most important thing I tell my photographers is, have fun!
Once you learn some tricks, get used to the logistical aspects, and gain some confidence, it’s a fun gig. You’ll find yourself skipping home from work because a little person adopted you and drew you a crayon masterpiece to take home”.
In closing… when I first started in this genre I had an all consuming fear!
After my very first day I think I even felt like crying, and I definitely had a wine when I got home! I wasn’t that great at it.
My confidence took a battering.
But within a few days I realised I was expecting way too much of myself. I decided to trust that if I just gave it time, I would learn some tricks, get faster, and better… and my confidence would return.
And I was right.
Now I enjoy the thrill that comes from drawing out real smiles and candid happy moments from children who just met me. I get to go home satisfied I achieved something in challenging circumstances.
There are unexpected perfect moments too. Twice I’ve been gifted with a portrait drawn especially for me at the end of the day.
Many times I’ve had to shoot one handed, because a small person wanted to hold my other hand. And then there was the day a wee tiny girl sat behind me, plaiting my hair whilst I created galleries for her friends (I almost had a nana nap that time!).
So, give it a go, and if it feels too challenging, go easy on yourself until you get over the hump.
Oh and that whole 25 images in 15-ish minutes? It’s not as hard as you think.
One activity – portrait shots, landscape shots, wide, close up, done, next activity.
Our next 8 Week Online Course is starting SOON! You'll learn how to get the most from your DSLR & take photos you LOVE!