In this chat CLG Grad and Workshop Mentor Tina Demasi shares her tips on using Instagram to grow your photography business.

The Power of Instagram for Photographers
Instagram is the perfect platform for photographers, as it is highly visual and built for showcasing photos and videos. It’s also a really flexible platform that allows you to get creative in how you present your work, from static images to behind-the-scenes videos.

Building Confidence to Show Up Online
One of the biggest hurdles many photographers face is the confidence to put themselves out there on social media. For many of us as pro photographers we feel uncomfortable with being on camera, but techniques like using Instagram Stories to gradually build presence without having to be fully on display. Another great ideas is imagining you’re talking to a supportive friend to reduce nervousness.

The Importance of Community and Networking
Tina stressed the value of connecting with other photographers and businesses on Instagram. By finding and engaging with like-minded creators, you can build a supportive community and even discover potential collaboration opportunities. She encouraged participants to reach out, comment, and build genuine relationships.

Practical Tips for Improving Your Instagram Presence
In addition to the confidence-building advice, you can also use try these tips:

– Use Instagram Stories regularly to share behind-the-scenes and authentic content
– Don’t overthink your posts – just start sharing and see what resonates
– Focus on consistency and frequency of posting, rather than perfection
– Leverage the “context over content” approach, where your presence as a photographer is more important than flawless captions

Instagram Bootcamp For Photographers
To help photographers take their Instagram game to the next level, Tina is leading an upcoming Instagram Bootcamp workshop here at Click Love Grow. This workshop will cover the technical how-to’s of the platform, content development strategies, and a 5-day challenge to get you actively posting and engaging! Plus you’ll be part of our supportive workshop community!

Check out all the details here.